Proverb "The truth made simple."

The perfect treat for that someone sweet...

Flowers aren't the only big business on Valentine's Day. In fact, it is the act of giving one's sweetheart a box of chocolate on Valentine's Day, that has been around for generations. During Valentine’s week, consumers will buy more than 58 million pounds of chocolate candy, ringing up $345 million in sales and accounting for 5.1 percent of total annual sales according to Nielsen.

It comes as no surprise, our favorite chocolate brand Taza Chocolate, is gearing up its production levels significantly in the past couple weeks. Taza's 7,500-square foot factory -- which makes the industrial area of Somerville that surrounds it smell like chocolate for blocks -- opened in 2006 as the dream of co-founder Alex Whitmore, who visited Oaxaca, Mexico and came back with an appreciation of the traditional stone grinding production of chocolate. 

As long as supplies last, Taza will sell specialty chocolates for the romantic holiday, including Mi Corazón and Mi Cariño, terms of endearment like "my heart" or "my sweet." Mi Corazón is a rose and vanilla Mexican chocolate disc. Mi Cariño features cherries and nibs in a dark chocolate bar.

Check out the recent write up on Taza Chocolate on Boston.com: 

http://www.boston.com/business/gallery/taza_chocolate_prepares_for_valentines_day/

And don't forget to get your valentine this tempting chocolate!

Looking Forward: MFA's 24-Hour Celebration

Party all day and all night in a round-the-clock, 24-hour celebration in the MFA's Linde Wing for Contemporary Art. This September's must-go-to party is in celebration of the wing's launch. Of equal importance, is the viewing of The Clock, a looped, single-channel video, an ode to time and cinema. Wine, dine, and party among fabulous art and The Fabulous. This will truly be a distinctive way to observe and take part in all that the MFA has to offer.

The aquisition of the piece entitled The Clock (2010), is comprised of thousands of fragments from a vast range of films that create a 24-hour, looped, single-channel video. “Christian Marclay’s The Clock is a mesmerizing work of video art that captures the dynamic nature of time. We are particularly pleased to be able to premiere it in Boston during the unveiling of the MFA’s Linde Family Wing for Contemporary Art in September,” said Malcolm Rogers, Ann and Graham Gund Director of the MFA. 

Time: Saturday, September 17 at 7:00 pm - Sunday, September 18 at 7:00 pm

Location: MFA

Tickets: Buy your tickets at www.mfa.org/party

 

Hotel Veritas: A Peacock Who Sits On Its Tail Is Just Another Turkey

We are excited to announce that The Hotel Veritas, Harvard Square's new boutique hotel, has officially opened its doors. We have worked with the HV team since its inception, enjoying a collaboration with Marina Bay Management and General Manager, Benson Willis, to build a big, bold, assertive brand experience that positions the hotel to be the ultimate Cantabrigian destination.

Read about The Hotel Veritas and Proverb in the Boston Business Journal or check out their website at thehotelveritas.com. Check out photos of the hotel and collateral here.