Twitter Launches Brand Pages

Greenrock: Bring Your Own Bag and Bottle Campaign

Proverb designed a "Bring Your Own Bag and Bottle" campaign to promote sustainable living in Bermuda. High impact, low budget products extended the campaign beyond traditional media and transformed consumers into ambassadors of the charity's mission. The promotion conveyed the environmental implications of waste and overuse, and gave consumers and retailers a chance to take positive steps.

Informed by temples and noodles, the logo for this pan-Asian diner fuses disparate influences to form a funky Chinese diner, a novel concept. The Myers + Chang ads appeal to a young and price sensitive demographic, conveying the restaurant's irreverent attitude and aesthetic. The signage implements inexpensive materials in inventive ways, using cut vinyl in an unexpected and impactful fashion.

12/14/2011

Following in the footsteps of Facebook, Twitter has decided to redesign their platform by updating its layout, finally allowing brands to create 'Brand' pages akin to the Facebook Fan Page. According to VatorNews, "many people have criticized Twitter for not being best platform for marketers". Brand pages on Twitter will allow for custom design, embedded images, and videos. Many believe this new layout will strengthen relationships between users of the site and advertisers using it as a marketing tool. Among other features, three of the most important ones include: the ability to post a large header image, the inclusion of a 'Featured Tweet', and the ability to differentiate between brand's @replies and @mentions.

What is your opinion on Twitter's new layout? Do you think brands should have their own Twitter Pages?

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Posted by Proverb, Ltd. at 09:39 AM | Permalink