Marketers and advertisers have long known that nostalgia sells, and that the products popular during a person's youth will influence their buying habits throughout their lifetime. Nostalgia marketing holds great appeal in times of uncertainty as it allows consumers to reminisce, bringing them back to simpler, more carefree times. Some argue, however, that nostalgia marketing is not "one-size-fits-all" approach and in some certain cases it is more likely to damage the brand, rather than aid it. Tim Hipperson is one of those individuals who belive that nostalgia marketing may not be suitable for all brands. Click on the link to the full article The trend: Nostalgia marketing - is it right for your brand? by Tim Hipperson. What are your thoughts regarding this marketing trend?
More from Proverb
Greenrock: Bring Your Own Bag and Bottle Campaign
- Proverb designed a "Bring Your Own Bag and Bottle" campaign to promote sustainable living in Bermuda. High impact, low budget products extended the campaign beyond traditional media and transformed consumers into ambassadors of the charity's mission. The promotion conveyed the environmental implications of waste and overuse, and gave consumers and retailers a chance to take positive steps.
Myers + Chang
- Informed by temples and noodles, the logo for this pan-Asian diner fuses disparate influences to form a funky Chinese diner, a novel concept. The Myers + Chang ads appeal to a young and price sensitive demographic, conveying the restaurant's irreverent attitude and aesthetic. The signage implements inexpensive materials in inventive ways, using cut vinyl in an unexpected and impactful fashion.
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