Robert Passikoff, the President of Brand Keys, complied a list of 12 branding factors that “will have direct consequences to the success, or failure, of next year’s branding, engagement, and marketing efforts”.
Passikoff believes that in order to be successful brands will have to put emphasis on product’s quality and value that will appeal to many different audiences. Among other key branding factors, Passokoff highlights things like: expectations, advertising, mobile commerce and simplicity.
To learn more about Passikoff’s expectations read the full article: 12 Branding Keys for 2012
