50 and 50

Greenrock: Bring Your Own Bag and Bottle Campaign

Proverb designed a "Bring Your Own Bag and Bottle" campaign to promote sustainable living in Bermuda. High impact, low budget products extended the campaign beyond traditional media and transformed consumers into ambassadors of the charity's mission. The promotion conveyed the environmental implications of waste and overuse, and gave consumers and retailers a chance to take positive steps.

Myers + Chang

Informed by temples and noodles, the logo for this pan-Asian diner fuses disparate influences to form a funky Chinese diner, a novel concept. The Myers + Chang ads appeal to a young and price sensitive demographic, conveying the restaurant's irreverent attitude and aesthetic. The signage implements inexpensive materials in inventive ways, using cut vinyl in an unexpected and impactful fashion.

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07/12/2011

Take a look at a design challenge proposed by 50 and 50, a curated project that created a new way of viewing America. Handmade posters made by 50 designers illustrate the states motto and something completely unique and set in time.

Checkout the illustrated atlas by designers across the country.

Massachusetts by Mark Weaver.