It's All About the Bengamins

Greenrock: Bring Your Own Bag and Bottle Campaign

Proverb designed a "Bring Your Own Bag and Bottle" campaign to promote sustainable living in Bermuda. High impact, low budget products extended the campaign beyond traditional media and transformed consumers into ambassadors of the charity's mission. The promotion conveyed the environmental implications of waste and overuse, and gave consumers and retailers a chance to take positive steps.

Informed by temples and noodles, the logo for this pan-Asian diner fuses disparate influences to form a funky Chinese diner, a novel concept. The Myers + Chang ads appeal to a young and price sensitive demographic, conveying the restaurant's irreverent attitude and aesthetic. The signage implements inexpensive materials in inventive ways, using cut vinyl in an unexpected and impactful fashion.

04/26/2010

In this past Weekend Journal, the cover article "Outfoxing the Counterfeiters" discussed the new $100 bill and how design and print technology is trying to keep one step ahead of criminals. An interesting look at past and present design, feel free to read it yourself and check your own stack of Bengamins for accuracy.

See the complete article here.

Posted by Proverb, Ltd. at 12:49 PM in Current Affairs, Web/Tech | Permalink

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